Have you ever picked up a piece of print that had a raised image that you couldn’t help running your fingers across? You probably thought it looked interesting too.
‘Embossing’ and ‘Debossing’ are two print techniques used to either raise or lower an image or text into paper. Both are a fantastic way of giving your print a fresh, superior look and feel.
This is the print process of pressing a logo or graphic design into paper or card stock from underneath which gives the raised image a 3D effect. The most effective embossed pieces use a heavier paper stock to highlight the depth and detail of the embossed graphics.
The embossed area can be printed, foil stamped usually using gold or silver heat pressed foil or left without ink also known as blind embossing.
You can emboss a range of printed items to add a high-quality finish such as mailers, folders, menus, business cards, invitations and more.
Debossing is the opposite of embossing with the design image imprinted into your piece of print to create a depressed effect. Just like embossing, you can choose to leave the debossed area untouched, fill it in with ink or foil stamp it.
Both processes work better using a coloured board without ink (blind embossing/debossing) or next to printed images so you maximise the 3D effect.
For all your print advice contact our friendly team today.
We know that putting a professional finish on your documents isn’t normally the difference between life or death. It can however make a massive difference to how they look and might even help you to win some work.
Both ‘Spiral and Wiro binding’ are an ideal way of giving a professional finish to presentations, manuals and other reference documents.
Plastic or wire coils are fed into a series of holes punched along one side of each page and the front and back covers to hold each document.
The plastic Spiral binding comes in a range of sizes and is recommended for any document that you want to lie flat or fold back on itself. Documents are bound with plastic coils on our binding machine and a protective clear acetate cover can be added to help keep them in mint condition.
Other terms you might hear are coil binding, spiral coil, colour coil and coilbind.
Wiro binding uses metal coils to provide a high-quality finish which is great for creating documents or presentations that you want to share with your customers.
The hole punched documents are fed into a C shaped wire spine which is then clenched shut until it is round.
Also available in a range of finishes and sizes, a Wiro bound booklet can lay flat on a table, just like a Spiral bound booklet. However, when you lay a Spiral bound booklet flat on the table, the facing pages will not align exactly. The wire loops in a Wiro bound booklet are parallel to one another so the facing pages will align exactly when laid flat. You might prefer this if you have images in your book that extend across two pages like a large photo or a map.
Other terms you might hear for this finish are wire, twin loop wire, double loop wire, double-o, ring wire and wirebind.
When to use Spiral or Wiro binding
Use these binding finishes if you need to print items like manuals or presentations that need to be opened flat for photocopying or referring to while you work.
They can also make your sales presentation stand out from competitors, especially if printed on a thick A3 paper stock that will instantly create a superior quality feel. Whether you need lots or just a handful we can sort them for you.
Wiro binding can be used on promotional gifts too such as corporate calendars which Myprint can design and print for you.
Perfect binding is the finishing process for a booklet or catalogue like a soft cover book you might buy. They have a square, printed spine and the cover is usually made from a heavier paper stock or card stock than the interior pages. The pages and cover are glued together at the spine with a strong flexible thermal glue. The other three sides of the book are then trimmed down to give them clean “perfect” edges.
Perfect Bound books look extremely professional and are perfect for stacking lots of brochures or catalogues together as you can see the detail printed on the spine, something saddle stitch and spiral binding methods do not offer.
You will need to supply the spine artwork to the correct size as part of the job so get in touch once you have the document completed and we will let you know what size to set it to.
Make sure you allow for the extra 3-4mm gutter you will lose on each page and that there is enough trim width on the edges too. As you can see from the article on Michael Fassbender – even Empire Magazine can make mistakes!
For further guidance on setting your artwork view this link or give our team a call.
Saddle stitching is a method for binding brochures using wire staples from a wire reel (known as stitches) joining the pages and cover together. The staples are punched through the spine of the gathered, folded and creased ‘sections’ as they sit on the ‘saddle’ of the ‘stitcher’, the staples are driven through from the outside and are clinched together inside, binding the pages and cover firmly in place.
Two staples are commonly used but larger books may require more staples along the spine. You can use this technique for documents up to 48 pages for a great looking, cost-effective finish.
We honestly do love them every day, but we think it’s nice to remind them on occasions like Valentine’s Day.
You see we understand that it’s not enough just to get a quote turned around quickly or get a print job out on time. Like any great relationship it’s also about supporting them during challenging times and building trust that will create a long, and successful partnership. Many of our customers have worked with us since Myprint opened its doors nearly 4 years ago which is something we are extremely proud of.
When you work on developing relationships with your customers, and not just selling to them, you begin to create loyalty, which means they’re more likely to stick with you for the long haul.
You can add real value by combining good data with digital technology and print production that will create a valuable one-to-one relationship with each customer.
Personalised data-driven messaging, bar codes and great colour images can be placed on packaging or literature which can link to an on-line experience. Customised messages on “transactional documents” – such as invoices and statements can offer unique personal offers. In addition, personalised mail can increase open rates, where a matching or supporting message can be added inside.
So, if you want to build relationships with your customers and make them feel loved – get in touch to find out how we can personalise your print for you.
And to all our lovely customers – we would like to wish you a happy Valentine’s Day from the Myprint team.
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There’s an interesting tale, (possibly an urban myth) about the print and packaging on the record cover for those who don’t know about it. It was said to have lost Factory Records around 10p for every copy of the first release they sold which cost them at least £50,000. The more popular the record was the more they lost!
The singles’ original sleeve, created by Factory designer Peter Saville was designed to look like a 5 ¼” floppy disk. Unusually it had no mention of the band name, title or label name on it, with “FAC SEVENTY THREE” the only text written on the spine. Instead “FAC 73 BLUE MONDAY AND THE BEACH NEW ORDER” is represented in code by a series of coloured blocks that could later be deciphered on the album ‘Power, Corruption and Lies’.
The printed sleeve was die cut to resemble the floppy disk design, used special colours for the coding and had a silver inner sleeve that could only be seen properly when the record was removed. As many of you will know – this was at a time when the cover was as coveted as the vinyl within it.
Over the years the design and printing process has been updated to make each record profitable.
So, whether Factory Records did lose money on ‘Blue Monday’, or if it was a bit of clever marketing to get people to buy the record – we aren’t sure. We do know that it is still one of the most sought after music items to buy and the all time best-selling 12” single – so not too blue an ending to the story..
For great print advice that will keep you looking good without breaking the bank give us a call on 0114 399 8866.
Get organised with your new Myprint 2018 desk calendar, available FREE of charge whilst stocks last. And back by popular request – we will also include a few special reminders to give you that personal touch all year round.
Drop us an email today confirming how many you want for the team email@example.com
We’ve been up to mischief this Halloween using our new die cutting machine to create fun direct mail for our customers. We hope everyone loved it – even if it did make you go Ooh in the middle of the office! Get in touch guys and ghouls to find out what devilishly delightful things we can do for you!
Here’s a snazzy video of Chris opening the Mailer ?
The Horizon CRF-362 automatically creases and folds quickly and precisely.
This machine will accurately crease and fold a variety of printed items such as restaurant menus, book covers and marketing collateral on a wide range of light and heavy weight stocks, coated or uncoated.
Capable of up to ten crease lines on a sheet, this machine saves time on production which increases capacity for digital and other finishing work plus quick turnaround jobs that often come in.