We honestly do love them every day, but we think it’s nice to remind them on occasions like Valentine’s Day.
You see we understand that it’s not enough just to get a quote turned around quickly or get a print job out on time. Like any great relationship it’s also about supporting them during challenging times and building trust that will create a long, and successful partnership. Many of our customers have worked with us since Myprint opened its doors nearly 4 years ago which is something we are extremely proud of.
When you work on developing relationships with your customers, and not just selling to them, you begin to create loyalty, which means they’re more likely to stick with you for the long haul.
You can add real value by combining good data with digital technology and print production that will create a valuable one-to-one relationship with each customer.
Personalised data-driven messaging, bar codes and great colour images can be placed on packaging or literature which can link to an on-line experience. Customised messages on “transactional documents” – such as invoices and statements can offer unique personal offers. In addition, personalised mail can increase open rates, where a matching or supporting message can be added inside.
So, if you want to build relationships with your customers and make them feel loved – get in touch to find out how we can personalise your print for you.
And to all our lovely customers – we would like to wish you a happy Valentine’s Day from the Myprint team.
[/vc_column_text][us_separator show_line=”1″ line_width=”default”][vc_column_text]Myprint Partners are a commercial printer servicing businesses in Sheffield, Doncaster, Rotherham, Chesterfield, Barnsley, Wakefield, Nottingham and Mansfield.[/vc_column_text][us_separator show_line=”1″ line_width=”default”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]
There’s an interesting tale, (possibly an urban myth) about the print and packaging on the record cover for those who don’t know about it. It was said to have lost Factory Records around 10p for every copy of the first release they sold which cost them at least £50,000. The more popular the record was the more they lost!
The singles’ original sleeve, created by Factory designer Peter Saville was designed to look like a 5 ¼” floppy disk. Unusually it had no mention of the band name, title or label name on it, with “FAC SEVENTY THREE” the only text written on the spine. Instead “FAC 73 BLUE MONDAY AND THE BEACH NEW ORDER” is represented in code by a series of coloured blocks that could later be deciphered on the album ‘Power, Corruption and Lies’.
The printed sleeve was die cut to resemble the floppy disk design, used special colours for the coding and had a silver inner sleeve that could only be seen properly when the record was removed. As many of you will know – this was at a time when the cover was as coveted as the vinyl within it.
Over the years the design and printing process has been updated to make each record profitable.
So, whether Factory Records did lose money on ‘Blue Monday’, or if it was a bit of clever marketing to get people to buy the record – we aren’t sure. We do know that it is still one of the most sought after music items to buy and the all time best-selling 12” single – so not too blue an ending to the story..
For great print advice that will keep you looking good without breaking the bank give us a call on 0114 399 8866.
We’ve been up to mischief this Halloween using our new die cutting machine to create fun direct mail for our customers. We hope everyone loved it – even if it did make you go Ooh in the middle of the office! Get in touch guys and ghouls to find out what devilishly delightful things we can do for you!
Here’s a snazzy video of Chris opening the Mailer ?