Author: Georgina

Creative Print For Campaigns

Design, Print, Action!

Sometimes our customers need a bit more support than some printed leaflets or beautiful brochures.
Often, they need a blend of ideas that will make their campaign stand out, get noticed and create action.
That is what was needed for a client who wanted to promote a window business to a variety of customers in specific ways. We reviewed the brief to understand the different elements that were required and proposed solutions that would create the desired impact.
This resulted in a direct mail pack comprising of a small landscape printed booklet enclosed in a die cut folder, coloured foil wrapped chocolates to fit the colour theme of the campaign with printed stickers, all sealed in a super shiny envelope to entice the recipient to open it.
Our team printed and managed the entire process from start to finish including collating everything into the envelopes and mailing out to the list provided.
Slim DL sized leaflets were also printed and bundled into packs of 25 for the client to distribute.
For all your campaign print requirements contact our team today 0114 399 8866.

Embossed and Debossed Print

Don’t Let Your Print Fall Flat

Have you ever picked up a piece of print that had a raised image that you couldn’t help running your fingers across?  You probably thought it looked interesting too.
‘Embossing’ and ‘Debossing’ are two print techniques used to either raise or lower an image or text into paper. Both are a fantastic way of giving your print a fresh, superior look and feel.
Embossing
This is the print process of pressing a logo or graphic design into paper or card stock from underneath which gives the raised image a 3D effect. The most effective embossed pieces use a heavier paper stock to highlight the depth and detail of the embossed graphics.
The embossed area can be printed, foil stamped usually using gold or silver heat pressed foil or left without ink also known as blind embossing.
You can emboss a range of printed items to add a high-quality finish such as mailers, folders, menus, business cards, invitations and more.

Foil Stamped

Debossing
Debossing is the opposite of embossing with the design image imprinted into your piece of print to create a depressed effect. Just like embossing, you can choose to leave the debossed area untouched, fill it in with ink or foil stamp it.
Both processes work better using a coloured board without ink (blind embossing/debossing) or next to printed images so you maximise the 3D effect.
For all your print advice contact our friendly team today.

0114 3998866

Spiral and Wiro Binding

Print Finishing Advice

We know that putting a professional finish on your documents isn’t normally the difference between life or death.  It can however make a massive difference to how they look and might even help you to win some work.
Both ‘Spiral and Wiro binding’ are an ideal way of giving a professional finish to presentations, manuals and other reference documents.
Plastic or wire coils are fed into a series of holes punched along one side of each page and the front and back covers to hold each document.
The plastic Spiral binding comes in a range of sizes and is recommended for any document that you want to lie flat or fold back on itself.  Documents are bound with plastic coils on our binding machine and a protective clear acetate cover can be added to help keep them in mint condition.
Other terms you might hear are coil binding, spiral coil, colour coil and coilbind.
Wiro binding uses metal coils to provide a high-quality finish which is great for creating documents or presentations that you want to share with your customers.
   
The hole punched documents are fed into a C shaped wire spine which is then clenched shut until it is round.
Also available in a range of finishes and sizes, a Wiro bound booklet can lay flat on a table, just like a Spiral bound booklet. However, when you lay a Spiral bound booklet flat on the table, the facing pages will not align exactly.  The wire loops in a Wiro bound booklet are parallel to one another so the facing pages will align exactly when laid flat. You might prefer this if you have images in your book that extend across two pages like a large photo or a map.
Other terms you might hear for this finish are wire, twin loop wire, double loop wire, double-o, ring wire and wirebind.
When to use Spiral or Wiro binding
Use these binding finishes if you need to print items like manuals or presentations that  need to be opened flat for photocopying or referring to while you work.
They can also make your sales presentation stand out from competitors, especially if printed on a thick A3 paper stock that will instantly create a superior quality feel.  Whether you need lots or just a handful we can sort them for you.
Wiro binding can be used on promotional gifts too such as corporate calendars which Myprint can design and print for you.
For other binding options for your booklets and brochures view our articles on Perfect Binding and Saddle Stitching.
For any print advice give our friendly team a call  

0114 3998866

Perfect Binding

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Print Finishing Advice

What is Perfect Binding?
Perfect binding is the finishing process for a booklet or catalogue like a soft cover book you might buy. They have a square, printed spine and the cover is usually made from a heavier paper stock or card stock than the interior pages. The pages and cover are glued together at the spine with a strong flexible thermal glue. The other three sides of the book are then trimmed down to give them clean “perfect” edges.
Perfect Bound books look extremely professional and are perfect for stacking lots of brochures or catalogues together as you can see the detail printed on the spine, something saddle stitch and spiral binding methods do not offer.
You can Perfect Bind a document from 15 sheets, anything less we recommend ‘Saddle Stitching’.
You will need to supply the spine artwork to the correct size as part of the job so get in touch once you have the document completed and we will let you know what size to set it to.
Make sure you allow for the extra 3-4mm gutter you will lose on each page and that there is enough trim width on the edges too. As you can see from the article on Michael Fassbender – even Empire Magazine can make mistakes!
For further guidance on setting your artwork view this link or give our team a call.

0114 3998866

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Saddle Stitching

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Print Finishing Advice – Saddle Stitching

Saddle stitching is a method for binding brochures using wire staples from a wire reel (known as stitches) joining the pages and cover together. The staples are punched through the spine of the gathered, folded and creased ‘sections’ as they sit on the ‘saddle’ of the ‘stitcher’, the staples are driven through from the outside and are clinched together inside, binding the pages and cover firmly in place.
Two staples are commonly used but larger books may require more staples along the spine. You can use this technique for documents up to 48 pages for a great looking, cost-effective finish.
For anything larger we recommend ‘Perfect Binding‘ your booklet.

For more finishing advice give our team a call on 0114 399 8866

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